Paul Ridoutt

White Space


Paul is a forward-thinking, results-driven professional with 15 years experience in corporate environments (5 cities and 2 countries) followed by 12 years working across a wide variety of industries. This experience has enabled Paul to utilise his well-regarded skills across a diverse portfolio of business functions, people, and environments. Paul is a highly personable, diplomatic communicator and confident presenter, and is comfortable and effective talking with executives, marketers, or technology leads. He places a high value on  teamwork, culture, promoting and delivering sustained high performance. 


Paul's experience with SMBs

Paul thrives in mid market fast growing businesses and  with a focus on strategic thinking coupled with practical solutions, he can help SMB’s make the right choices, establish the right budgets, create the right  solutions on the way to achieving their goals. Although many engagements  have been with enterprise businesses, being immersed in SMB’s has seen him develop a real passion and understanding for both the challenges and opportunities

More on Linkedin



  • SMS-smallwebcopy-1


The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Research and discovery
  • Product strategy and development
  • Business requirements (Systems &processes)
  • Digital Transformation
  • Technology
  • Ecommerce
  • Information Architecture & Prototyping
  • Customer Experience
  • Marketing automation (CRM)
  • Content Strategy
  • Brand Positioning
  • Sales Development


Industry Experience

  • Retail
  • Travel & Tourism
  • Banking & Finance
  • Technology
  • Manufacturing
  • Automotive
  • Healthcare
  • Sport

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