Customer focused strategy and tactics for sustainable business growth
- Services
- Marketing
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The success of your business depends on the strength of your offering. Through proven strategies, processes and approaches our consultants will help you better understand your customers and their needs. Then, we will evaluate your existing marketing approach and work with you to tailor a strategy and tactics to drive business objectives.
From product and service offerings, to marketing communications, digital and content strategies, our marketing expertise will help you position your business in the market and hone your competitive advantage. Building customer value, whether in B2B, B2C, small, medium or large organisations, builds resilience to set you, your brands and business on the path to sustainable growth and successful exit.
If you can identify with one or more of the top 12 marketing pain points, our consultants will be able to help overcome the barriers standing between you and your business sustainability, growth, or exit.
No clear plan. Strategy not aligned to organisational objectives. No voice at the leadership table to drive objectives for sustainable business growth, resilience or longer-term goals for business exit.
Revenue growth has stalled. Is it brand awareness, demand generation, conversion or something else? Where does sales fit into the marketing process? How do we drive growth?
Senior resources require functional skill development or leadership development. Capabilities don't reflect advances in brand, content, digital marketing, performance media or data-analytics.
Unknown KPIs. Cannot understand available data analytics. Random expenditure to achieve objectives. Is any of the marketing campaign effective? Are efficiencies possible to achieve? Does what I spend meet the results I want? What is the right budget to achieve objectives?
The brand value proposition is unclear. We do not know how consumers make their purchase decision. Need to move customer choice from price to value in a highly competitive sector. Poor brand experience. Inability to grow category value.
The business focus is on products to sell rather than customers to serve. Low customer-orientation to drive value for customers, stakeholders, partners and the business for resilience, long-term value and sustainable growth.
We have a splatter approach though not knowing our most valuable customer segments or priority markets. Need to deliver greater value for existing customers. We do not know how to identify new high-value customer segments.
No clear process for brand awareness, brand health or demand generation. Marketing automation is not generating the number of leads required for the pipeline. Our leads qualification process reduces conversion effectiveness. Limited cost-management.
Our marketing communications campaigns are not driving brand, customer, sales, revenue or business growth objectives. No frameworks for effectiveness. Neglected MROI analysis. No benchmarking or internal learning loops.
Marketing communications, social media content, digital media, search engine marketing or supplier costs seem high. Performance, deliverables, service costs and contract obligations are not monitored. Our agency or consultant is not delivering value to grow our business.
Focus on the wrong levers. Churn not accurately priced. Missed opportunity to create value and leverage NPS. Marketing budgets allocated to customer acquisition and not loyalty o retention programs. Declining customer lifetime value.
No idea of how to turn entrepreneurial vision into customers. The head of the business is spread thin and responsible for functional areas without having functional experience or capabilities. Do we need marketing or sales or something else?
Our Marketing case studies are a detailed look into our engagements with clients across a range of industries. We explain the client's background prior to engagement, the opportunity we identified, the process we implemented and the outcomes we achieved.
Won category exclusivity in Bunnings which tripled business in 3-years
Marketing strategy for lead generation to drive growth objectives
Brand, marketing, communications, value, processes, leads, people
We regularly cover a range of topics which are helpful to SMBs and consultants over a large selection of sectors and industries.
