Servicing businesses that produce and sell consumer goods
Servicing businesses that produce and sell consumer goods
FMCG and Retail across Australia and New Zealand is a demanding sector, and it's evolving fast. An informed, affluent population coupled with high levels of trade concentration offer significant opportunities for disruptive, on-trend brands in this sector.
However, those same variables mean capitalising on growth potential is a high-cost, high-risk journey and many don't know where to begin or how to execute. This is where we excel. We work with disruptive brands seeking expert guidance to formulate a roadmap and execute a sustainable growth plan.
Our FMCG and Retail team is headed by Lead Specialists with Tier One experience in major companies. All have occupied senior leadership roles and have the depth of expertise required to meet the unique challenges faced by this category and its dynamic sub-sectors. We match functional specialities, which means you gain access to a Lead Specialist with real-world commercial leadership experience running a similar business.
Collaborating with you and your team, we define barriers preventing business growth and develop a strategic plan that achieves ongoing success.
We assess macro consumer and shopper trends and competitor positioning to identify your ‘sweet spot.’ We then undertake organisational and consumer brand development.
We help your business innovate by identifying relevant emerging trends, developing and testing concepts, and undertaking commercial validation, including cash flow planning, ROI and go-to-market strategies.
We identify your target audience, develop key messaging, generate a high-powered media strategy, conduct Social Media optimisation, and undertake media buying to drive ROI.
We facilitate initial engagement and new product listing, food and grocery code of conduct training, terms negotiations, price increase management, joint business plan development and management, private label contract negotiation, and field team management.
Drawing from real-time data and emerging trends, we assist with category definition, role and strategy, path to purchase identification, customer-led category strategy planning and implementation, and point of purchase optimisation (physical and eCommerce).
We take a collective look at the whole supply chain, including warehousing and distribution, procurement, rates and contracting, In-Out sourcing, cost out and corporate responsibility to ensure you matching or exceeding industry standards.
Sharpen your business’s competitive edge with macro, consumer, and shopper data. We analyse trends, develop insights, and transform our findings into commercial strategies.
We deliver best-in-class trade spend optimisation and Point of Purchase marketing activation that maximise ROI. We also help you build effective partnerships.
We identify your customers' path to purchase, optimise your messaging, and create data-driven ROI models.
We have worked with a variety of FMCG & Retail businesses, helping them to build sustainable growth. Our case studies prove what we can achieve.
Won category exclusivity in Bunnings, which tripled business in 3-years
Transformation strategy achieved 46% increase in turnover in 1-year.
Doubled sales revenue in 1-year and implemented growth plan
Our Specialists have tier one experience working with major companies in this industry, with a proven success record of building growth and scale.
Our in-depth research articles unpack the challenges, opportunities and market situations facing business in the FMCG and Retail sector.
Suite 503, Level 5, 23 Hunter St Sydney 2000
© 2020 Strategic Specialists Group