Articles

Explore our in-depth articles that showcase how we partnered with clients across various industries  or just some more thoughts on topics we know are important to our clients.
Article 1

How Greg Turned a $25M Business Around with a Bold Brand Strategy and Smart Product Innovation

Greg’s business had been supplying the residential construction industry for years, riding a wave of consistent growth by constantly expanding its product range.

Article 2

From Nonna’s Kitchen to Aussie Shelves: How Fact-Based Storytelling Helps Convince Retailers You Are Onto a Winner

Retailers are constantly reviewing their ranges (in fact usually only once or twice a year per category!) to ensure they are stocking products that not only meet the latest shopper demands, but also drive category growth.

Article 3

How Slicing & Dicing Customers Led to 20% Growth (No Actual Customers Were Harmed!)

In today’s competitive market, focus will always win. 

Article 4

Less Winging It, More Winning It: How Regular Rhythms Fuelled Revenue Growth!

At SSG, we believe that a crystal-clear strategy is the engine room of any business. 

Article 5

The Retail Squeeze in on for Midsized food brands- And How to Fight Back

If you're leading a mid-sized food or retail business and it feels like you're running flat out just to stay in the same spot, you're not imagining it and you’re not alone. 

Article 6

Why construction pipelines are drying up, and what to do about it.

For mid-sized businesses in the construction and building sectors, the last year has brought a quiet, creeping challenge: the pipeline of future work is shrinking and fast.

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