---
title: Are you maximizing revenue from your existing customers?
description: Increasing customer retention by 5% increases profits by 25%. Our CX Health Check will help you understand how you're performing.
image: https://www.strategicspecialists.com/hubfs/AdobeStock_337546043-1.jpeg
---

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# Are you maximizing revenue from your existing customers?

[Ian Blackhall](https://www.strategicspecialists.com/what-we-say/author/ian-blackhall)

 Dec 7, 2022 10:37:00 AM

![](https://www.strategicspecialists.com/hubfs/AdobeStock_337546043-1.jpeg)

One of the biggest blind spots in many businesses is Customer Experience (CX). Very few organisations truly understand what to measure, how to measure it or how CX drives commercial outcomes.

Research shows that retaining and cross-selling to existing customers is significantly cheaper than acquiring new ones.  Increasing customer retention by [just 5 per cent increases profits by around 25 per cent](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers?ab=at_art_art_1x4_s02).

Our customer experience specialist [Felecia Pizarro](https://www.strategicspecialists.com/our-people/felica-pizarro) has more than 20 years’ experience in CX and a proven track record across domestic and globally recognised brands.

We have developed a CX Health Check designed to show you how your customer experience is performing and where the biggest opportunities lie.

It takes around five minutes and can be the first step towards measurable improvements in revenue.

Click the [link](https://www.strategicspecialists.com/cx-health-check) to complete the CX Health Check.

We will email your results and from there, you decide the next step.

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