Less Winging It, More Winning It: How Regular Rhythms Fuelled Revenue Growth!

At SSG, we believe that a crystal-clear strategy is the engine room of any business. But it’s the “regular rhythms” that are the oil that keeps it running like clockwork.

In a climate where priorities shift quickly, demands on workload are heavy, and everyone’s calendar is bursting at the seams, regular rhythms help keep the cogs moving in harmony. The businesses that win are the ones that aren’t just reacting — they’re rhythmically, relentlessly, and rigorously managing performance, alignment, and accountability.

One of the most powerful levers we’ve encountered for creating focus and momentum in organisations is through implementing regular management and functional rhythms. These aren’t just meetings for meeting’s sake — done right, they are a cornerstone for ongoing clarity, cohesion, and delivering results.

Rhythm & Rigour: Regular Meetings Shouldn’t Be Boring — They Should Be Brilliant

Too often, businesses drift into “winging it” mode. Even with clear strategy, it’s easy to fall back into the “we’re just too busy for more meetings” trap. This leads to making decisions in silos, reacting to problems that aren’t relevant, and hoping alignment will happen by accident. But growth isn’t a fluke — it’s the result of disciplined execution. That’s where regular rhythms come in.

Establishing regular weekly, monthly, and quarterly cadences at both the leadership and functional levels creates the conditions for:

• Visibility – Everyone knows how the business is performing, where we’re winning, and where we’re off track. Knowing your numbers is a must!
• Accountability – Clear commitments are made and most importantly followed up on. No more “that dropped off my radar”. We need to help each other hold each other to account.
• Alignment – Teams rally around shared goals, celebrating small but meaningful wins and working together. Make decisions collectively, move in the same direction, and your chaotic competitors will struggle to keep pace.

One Team, One Dream: The Power of Collective Decision-Making

Let’s face it: when teams don’t meet regularly, priorities drift — and so do results. Regular executive team meetings focused on tracking performance, reviewing risks, dissecting and overcoming challenges, maximising opportunities, and making key decisions help ensure that leadership isn’t just managing their own patch but driving the business forward together. Good leadership is not just being a good manager; it’s about inspiring vision and direction. And this needs to be a shared task among all leaders in a business.

These rhythms aren’t just about reporting — they’re about good (and sometimes robust) conversations that create clarity.

Functional Focus: Turning Meetings into Growth Machines

Quarterly Sales and Marketing meetings have become a game-changer for many of the companies we work with. By aligning on the quarter ahead — campaigns, targets, lead generation focus, and channel strategies — teams go from scattergun to sniper.

These sessions drive:

• Target clarity – Who are we going after, and what’s our plan to win them?
• Plan alignment – How do marketing and sales work together to make the plan real?
• Performance tracking – Are we on track? What needs to change?

We’ve seen teams shift from vague aspirations to bold, confident execution simply by locking in the right rhythms.

Real-World Results: Rhythm Fuels Acceleration

A mid-sized B2B company we worked with was struggling with making decisions and sticking to commitments. After seeking clarity in their strategic plan, we introduced a simple, structured rhythm — monthly lead team meetings and quarterly alignment sessions — which helped them execute their strategy, unite their previously disjointed organisation, and lift all their business units back to growth.

• Revenue grew by 20% in 12 months, with all business units returning to green.
• Sales and Marketing alignment helped deliver growth in all six of their focus customer segments.
• There was more accountability and alignment in the lead team, which cascaded through the organisation, helping them become “one company, with one ambition” versus the siloed approach they had previously.

What changed? They weren’t working harder — they were working more deliberately and more together.

The Takeaway

Winging it may get you off the ground, but rhythm is what keeps you flying high. In our experience, businesses that commit to regular cadences outperform those that don’t — because they stay focused, move faster, and stay aligned when it matters most.

If you’re feeling stuck in the chaos, start with rhythm. You might just find that what feels like “more meetings” is actually simply better meetings that make your business engine hum.