Paul Capper
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Paul Capper

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About

Paul is the General Manager of Strategic Specialists Group with a background in marketing, entrepreneurship and strategic management.

Paul has a detailed knowledge of all levels of the P&L, having consistently delivered sales and profit targets across a wide range of international markets, industry sectors and marketing channels.

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Paul's experience with SMBs

Paul was General Manager of The Bradford Exchange, a direct-to-consumer subscription marketer before going on to found Beyond The Label, a retail, hospitality and technology start-up.

 

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Expertise

  • SSGFavicon-1

    FOUNDER

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    STRATEGY SPECIALIST

  • cirllcedsd2

    MARKETING SPECIALIST

COVER-4

The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Consulting
  • Strategy & Planning
  • Leadership
  • Business Operations & General Management
  • P&L Management & Analysis
  • Marketing Strategy
  • Tactical Marketing Planning
  • New Product Development
  • Negotiations
  • Entrepreneurship

Industry Experience

  • Management Consulting
  • Direct Marketing
  • Database Marketing
  • Subscription Businesses
  • Online & Offline Retail
  • Wholesale & Distribution
  • FMCG
  • Collectables, Jewellery & Apparel
  • Winemaking & Viticulture
  • Hospitality & Events
  • Not-for-Profit

Case Studies

Manufacturing

Building Industry Supplier

High double-digit growth, year-1, sustainable
growth strategy.

Exporting & Distribution

Peloris Global Sourcing

Substantially increased export sales into China during COVID-19    

Consumer Goods

Cosmetics Company

Doubled sales revenue in 1-year and implemented growth plan   

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