Lou is a strategic marketer with over 25 years of commercial experience gained in blue chip FMCG businesses as well as small to medium sized FMCG and B2B businesses. From Nestlé, Kellogg's and Mondelēz to Marketing and Innovation consultant, Lou has a strong commercial acumen and depth of experience in identifying, researching, and developing strategic opportunities that deliver long term, sustainable business growth.
Lou has a successful track record of developing brands, strategically positioned to maximise long term growth. Her achievements include building the Kellogg's snacks business in Australia from $31m to $128m and developing and delivering over $100m of Kellog's cereal and snacks innovation with brands and products that have stood the test of time.
Lou's collaborative style promotes stakeholder engagement across the organisation, enabling team alignment and the delivery of accelerated growth.
Lou has expertise in developing short-and long-term marketing strategies that deliver top and bottom line growth for small to medium sized businesses.
Lou has led cross functional teams to achieve business objectives across a range of consumer goods categories and B2B industries.
At Strategic Specialists Group (SSG), Lou partners with SMBs in marketing and portfolio strategy, brand positioning, innovation and strategic marketing.
