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OUR PEOPLE

Hayden Harvey

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About

Hayden is a senior leader with almost 20 years’ experience within FMCG & consumer packaged goods industries across ANZ. Hayden has worked for numerous large multi-national corporate entities, as well as local Australasian businesses. He has a successful track record of implementing winning strategies to drive growth, with commercial thinking always at the core. A naturally strategic thinker, Hayden has built critical experiences across multiple business functions including brand marketing, innovation, new business development, eCommerce & strategic planning.

Hayden’s inquisitive and collaborative style helps him get to the heart of customers and consumers needs. He loves to solve complex problems, seeking clarity & defining pathways for growth. Hayden has a keen passion for strategic business planning and is experienced in developing & facilitating longer term strategic planning frameworks across several organisations. Hayden has also led M&A strategy development and post-acquisition business integration.

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Hayden's experience with SMBs

Hayden has conducted strategic business planning consultancy with several SMBs, across varied industries, from start-up to scale up. Having spent a great deal of his career, focussed on new or emerging business ventures, Hayden is experienced in establishing successful new business units from scratch. He has also developed and launched new-to-market brands & new market expansion strategies. Hayden is also a shareholder & co-founder of a thriving, innovative hospitality business in New Zealand.

Hayden believes that the combination of entrepreneurial spirit, strong insight and structured strategic thinking are key to building winning growth strategies in any sized organisation. Hayden brings a strong level of passion for helping both small & large scale organisations unlock their potential, providing the perfect balance of insight, strategic experience & commercial discipline to guide any business reach its potential.

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Expertise

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    SMB OWNER

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    SALES SPECIALIST

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    MARKETING SPECIALIST

COVER-4

The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Strategic Business Planning
  • Brand Building
  • Commercial Acumen & P/L analysis
  • People Leadership
  • Consumer & Category Insight
  • Project Management

Industry Experience

  • FMCG
  • Food & Beverage
  • Liquor
  • Consumer Electronics

Case Studies

Manufacturing

Building Industry Supplier

High double-digit growth, year-1, sustainable
growth strategy.

Exporting & Distribution

Peloris Global Sourcing

Substantially increased export sales into China during COVID-19    

Consumer Goods

Cosmetics Company

Doubled sales revenue in 1-year and implemented growth plan   

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