Andrew Martin (Marty)

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Marty has over 20 years’ experience developing customer focused offers, both in New Zealand and Europe. Having held end-to-end responsibility across product and service offers as well as years of helping organisations transform, Marty knows how to profitably develop, sell, and market in a way that resonates with customers.

Working in product and proposition development in the telecommunications sector in Europe, Marty held responsibility for specification and development through to sales and service for a portfolio of digital products, such as the Blackberry email service. Involving the creation of demand for products that were only emerging into the market, Marty led portfolio development and execution combining all components needed to profitably achieve market penetration. Throughout this period, he constantly exceeded growth targets, whilst opening new channels to increase distribution.

Following his return to New Zealand, Marty worked for a boutique international consulting firm that focused on deploying customer driven operating models across a range of commercial and government organisations. Using proprietary Intellectual Property, which had been mandated internationally by one of the world’s leading petrochemical companies, Marty assisted clients to re-think their business, re-design how they approached their market and successfully deploy their teams to achieve their targets. Strategy and implementation tactics were always under-pinned with an evidence driven approach to their market and where the opportunities lay.

A certified exit planning advisor from the Exit Planning Institute, Marty is passionate about setting up clients so they are ready when the time comes to transition out of their business.


Marty's experience with SMBs

Marty leads the New Zealand operations for Strategic Specialist Group. As a Regional Director he is responsible for all aspects of Strategic Specialists Group’s business in New Zealand and he engages directly with business owners. Marty consults as a strategist, Sales Specialist and Marketing Specialist to small-to-medium businesses to develop the strategies they need to grow their business, as well as the plans and implementation to accomplish those strategies.

Over his time in Strategic Specialists Group and through prior consulting, Marty has worked with an extensive number of clients across multiple industry sectors. From manufacturing and distribution, to wholesaling and retailing, education, supply chain, business intelligence, consulting services, consumer products, construction, financial services, and government. The diversity of businesses and industry sectors has enabled Marty to build substantial expertise and capability across a broad range of strategic or operational issues blocking business growth.

For all SMBs, Marty has utilised his ability to transform teams for higher performance, formulate customer driven strategy and execute plans through a variety of channels. He is focused on helping his clients to maximise their potential and develop offers that are clear, simple, and based on the needs of their customers. Having started his working life using data to drive sales in the fast-moving consumer goods (FMCG) industry sector, Marty strives to get to the underlying evidence to understand the direction his clients should take. He then firmly focuses on execution, ensuring the good work done in strategy becomes a reality through the businesses’ operations.

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The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Exit Planning
  • Strategy
  • Leadership
  • Operations, and P/L analysis
  • Strategic and Functional Marketing
  • Sales and Channel Management
  • Change Management
  • Product and Value Proposition Development and Management

Industry Experience

  • Management Consulting
  • Finance
  • FMCG
  • Construction
  • Telecommunications
  • Government
  • Education

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