Short and sharp intelligent insights for SMBs
i Sights: Episode 7
2020 has left a lot of people fatigued, and that results in complacency. Complacency means opportunity for you and your business, but also opportunity for your competitors.
For example, one of our clients was approached by a major retailer and requested they enter a competitive pitch for a particular category. Our client completely re-thought the category from the ground up, which enabled them to gain an opportunity over their competitors who were complacent and submitted the standard pitch.
To hear more, watch the 90 second i Sights video above.
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