Fairview is a leading provider of aesthetically pleasing and safe façade products to the built environment and construction market through a focus on compliance, innovation, and education.
The large, family-run business experienced strong growth over the past 3-years and required engagement of a CFO to review and analyse accounting processes, financial reporting, internal capabilities and risk management.
Strategic Specialists Group commenced service in February 2019 with delivery and implementation of a financial Discovery Roadmap. Delivery of a clean set of accounts, profit normalisation and introduction of systems, processes and capabilities increased accuracy, reliability and timeliness of financial reporting. Other parts of the business had not evolved to align with the exponential business growth.
A complete business review to define a strategic plan and tactics to ensure a sustainable business and sustainable growth.
A Chief Strategy Officer led a Discovery Roadmap planning process over 4-weeks from June 2019. A complete business review was undertaken with key stakeholders in the business to define a new strategy. Stakeholders included the leadership team of the CEO, Head of Sales and Marketing, Head of Sales, Head of Finance, Head of People and Culture as well as staff across the business including IT, Product Development, Finance, Marketing Communications, Industry Engagement, Government Relations, Sales, Inside Sales, Business Development, and other industry sales experts.
The Discovery Roadmap process entailed research and analysis of revenue, margin, sales, marketing, organisational capabilities, resources, systems, operations, supply chain and technology. Data-driven, evidence-based insights were utilised to develop a business strategy, vision, and objectives.
The Roadmap defined a simple three step approach and implementation plan to achieve growth objectives. The plan defined tactics to build organisation strength, deliver results and create the future. Key priorities included strengthening the organisation by expanding the operation, clarifying what the business stood for and by driving sales and marketing excellence. Delivery of results would require development and delivery of sales channel strategies and marketing strategies for existing and new customer segments, new product, and new business development. In addition, alignment of resources, operations and tactics with the business strategy would require embedding a stated vision and leading and managing performance for achievement of revenue, margin and NPS to double revenue in four years as the foundation to create the future.
Results include achievement of double-digit revenue growth in year one. Development and delivery of a Roadmap has aligned finance, sales, marketing, people, culture, resources, operations, systems, processes, and procedures with strategy.