Fairview is a leading provider of aesthetically pleasing and safe façade products to the built environment and construction market through a focus on compliance, innovation, and education.
The large, family-run business experienced strong growth over the past 3-years and required engagement of a CFO to review and analyse accounting processes, reporting, internal capabilities, and risk management.
Following delivery and implementation of a financial Discovery Roadmap a strategic Discovery Roadmap was delivered by a Chief Strategy Officer to define the business strategy. An implementation plan outlined steps to double business revenue within four years.
Deployment of a Chief Marketing Officer to lead implementation of the Roadmap’s marketing plan.
The CMO commenced a 3-month term in July 2019 to implement the Roadmap’s marketing plan. An expanded remit continued for 8-months and shifts to mentoring in 2020. Deliverables included:
Overarching results from engagement of Strategic Specialists Group include achievement of double digit revenue growth in year one and objectives for margin and NPS. Development and delivery of a Roadmap has aligned finance, sales, marketing, people, culture, resources, operations, systems, processes and procedures with strategy. The business is in the strongest organisational and competitive position and robust financial health in 30-years.