Conquest Equipment is a manufacturer and wholesaler of industrial cleaning equipment for warehouses and businesses engaged in high end logistics.
The business was undergoing a transition of their business operation model from equipment wholesaler to equipment rental. The change in the model had profound impact on every aspect of the business, and significantly for the financial part of the business. Implications from the change of business included impacts to profitability, funding, cashflow, financial position and the long-term value of the business.
Strategic Specialists Group were working in the business through a Marketing and Sales specialist. Whilst undertaking a review of the marketing and sales process, the specialist recognised the need for robust financial management to effectively support transition of the business from wholesaling to equipment leasing and rental market
Deployment of a Chief Financial Officer to lead a financial Discovery Roadmap.
The CFO conducted a financial review of the business through a financial Discovery Roadmap to:
Following delivery of the Roadmap, the CFO was engaged by the business to implement the plan and work with the team to develop skills and capabilities.
Initial results include financial strategy and management to support achievement of 10% growth in turnover in one year through the new business model of equipment leasing and rental. Other results include: