Torqit are a manufacturer, assembler and distributor of after-market performance products for on-road, off road and marine vehicles in the business-to-business segment. Product categories include exhaust and manifold Systems, power modules and throttle controllers. End-customers are off-roaders, towers, tourers, owners of inboard motorboats, European and performance cars. Sales are activated through dealer networks nationwide.
Torqit had grown steadily over the last few years. In 2018, they conducted a strategic review and identified the need to strengthen sales and marketing capabilities to drive a high-growth rate.
Improve sales and marketing capabilities to drive high double-digit growth. Aggressive targets would require increased sales productivity, brand awareness into existing and new customer segments, increased lead qualification volume and improved customer service. The opportunity was to develop a sales and marketing strategy and build organisational capability, define quality control systems for stock management and delivery performance and to obtain ISO 9001.
In the first instance, Torqit engaged two specialists to conduct a mini Discovery Roadmap on the sales and marketing functions of the business. A key priority was to develop a strategy and plan for the business to achieve at least 27% revenue growth in 2019.
A review of the business’ sales and marketing capabilities identified five key priorities:
A tier-one Sales Director and tier-one Marketing Director were engaged by the business to implement the Roadmap. Initial engagement increased from 2-days each per month to 3-days each per month. Delivery of the Roadmap focused on implementation
of tactics across strategy, resources, performance, operations, systems, finances, sales and marketing specific deliverables included:
“18-months ago, I identified Torqit needed to be transformed if we were to go into our next stage of growth. We are well on the way to being the organisation we desire - lean, focussed, coherent adaptable and hitting goals”James McAlpine - Managing Director | Torqit