Dynaweld is a mid-sized, third generation family business of welding supplies manufacturing and wholesaling.
Australia’s largest self-serve hardware retailer, Bunnings, issued a supply Tender for the category of welding supplies, equipment and accessories.
Bunnings invited Dynaweld to the RFP although advised they were an outside chance due to their small size and with a lesser known brand in the marketplace.
At time of the Tender, Strategic Specialists Group were already providing sales and marketing services to Dynaweld. The opportunity was to increase service engagement and take the lead on preparing the response proposal to Bunnings and negotiating a supply contract.
A Marketing Director with sector expertise in retail and wholesale sales was engaged as well as support through a Sales Director.
The Marketing Director, with support of the strategic Sales Director, were engaged for 6-months on this project. Specific deliverables included:
Dynaweld were appointed category exclusivity for Bunnings nationwide. As a result, the size of the business doubled in 18-months and doubled again the following 18-months. Other results include:
"Strategic Specialists Group were an integral part of our securing the Bunnings distribution for our brand. With their help, we were able to look afresh at what our brand stood for and relaunch the brand as a category captain. In the process, we have set ourselves up to be able to research literally thousands of end users ongoing, and in doing so position our business to react efficiently to customer needs, as well as now being able to inform them about the benefits of our brand.”Cameron Sinclair - National Sales and Marketing Manage | Dynaweld