--- title: What we say - Strategic Specialists Group | Marketing Resources description: Marketing Resources | Explore our range of marketing, sales and finance insights from our top-tier consultants to help accelerate your business strategy development and progress. --- [Skip to content](https://www.strategicspecialists.com/what-we-say/tag/marketing-resources/page/1#main-content) ![Strategic Specialists Group Logo](https://www.strategicspecialists.com/hubfs/Strategic-Specialists-Group-Logo6.webp) - [Home](https://www.strategicspecialists.com/retired) - Our Specialities - [Marketing](https://www.strategicspecialists.com/marketing) - [Innovation](https://www.strategicspecialists.com/strategic-specialists-innovation) - [Sales](https://www.strategicspecialists.com/sales) - [Operations](https://www.strategicspecialists.com/strategic-specialists-operations) - [People](https://www.strategicspecialists.com/people) - [Process](https://www.strategicspecialists.com/our-process) - [Finance](https://www.strategicspecialists.com/finance) - [Governance](https://www.strategicspecialists.com/governance) - [Strategy & Planning](https://www.strategicspecialists.com/strategy-planning) - [Exit Planning](https://www.strategicspecialists.com/exit-planning) - [Our People](https://www.strategicspecialists.com/our-people) - Resources - [Articles](https://www.strategicspecialists.com/articles) - [Case Studies](https://www.strategicspecialists.com/case-studies) - [Contact Us](https://www.strategicspecialists.com/contact) - [Our Clients](https://www.strategicspecialists.com/our-clients) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # What we say: Marketing Resources ## [The Myth of the Digital Fix](https://www.strategicspecialists.com/what-we-say/the-myth-of-the-digital-fix) ### The great misdirection. The CFO asks the team to 'just fix digital', look in the dashboards, change... ## [The Quiet Cost of Running Out of Sync](https://www.strategicspecialists.com/what-we-say/the-quiet-cost-of-running-out-of-sync) In most growing owner-led businesses, the signals look fine at first glance. Revenue is on target,... ## [Customers are loyal to authentic brands](https://www.strategicspecialists.com/what-we-say/customers-are-loyal-to-authentic-brands-0) We find that many businesses overlook the importance of authenticity. A brand needs to be authentic... ## [Case Study - Export & Distribution](https://www.strategicspecialists.com/what-we-say/case-study-4-export-distribution) Peloris Group is an exporter of fresh food products from Australia to major cities in Mainland... ## [Did You Pour the Concrete First? Marketing Without strong brand foundations, could be costly.](https://www.strategicspecialists.com/what-we-say/did-you-pour-the-concrete-first-marketing-without-strong-brand-foundations-could-be-costly) It’s fast. It’s measurable. It feels like action. And sometimes, it even works for a while. But... ## [Case Study - Building Industry Supplier](https://www.strategicspecialists.com/what-we-say/case-study-1-building-industry-supplier) Our client is a leading provider of building products to the construction industry. The large,... ## [How Slicing & Dicing Customers Led to 20% Growth (No Actual Customers Were Harmed!)](https://www.strategicspecialists.com/what-we-say/how-slicing-dicing-customers-led-to-20-growth-no-actual-customers-were-harmed) In today’s competitive market, focus will always win. In a tough climate, while your competitors... ## [From Nonna’s Kitchen to Aussie Shelves: How Fact-Based Storytelling Helps Convince Retailers You Are Onto a Winner](https://www.strategicspecialists.com/what-we-say/from-nonnas-kitchen-to-aussie-shelves-how-fact-based-storytelling-helps-convince-retailers-you-are-onto-a-winner) Cracking into the competitive Australian grocery landscape requires more than just a great product... ## [How Greg Turned a $25M Business Around with a Bold Brand Strategy and Smart Product Innovation](https://www.strategicspecialists.com/what-we-say/how-greg-turned-a-25m-business-around-with-a-bold-brand-strategy-and-smart-product-innovation) Greg’s business had been supplying the residential construction industry for years, riding a wave... ## [Case Study - Manufacturer & Wholesaling](https://www.strategicspecialists.com/what-we-say/case-study-3-manufacturer-wholesaling) Dynaweld is a mid-sized, third-generation family business specialising in the manufacture and... ## [Case Study - Manufacturing & Distribution](https://www.strategicspecialists.com/what-we-say/case-study-5-manufacturing-distribution) Torqit are a manufacturer, assembler and distributor of after-market performance products for... ## [Case Study - Service and Outsourcing](https://www.strategicspecialists.com/what-we-say/case-study-10-service-outsourcing) Origo is an Australian-owned and operated business providing high-value, high-quality offshore team... 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