Loyal I.T. Solutions is an award-winning company, who for 15-years has grown into a respected organisation providing information technology solutions to businesses throughout New South Wales
In early 2017 the Directors identified they needed to grow the business, which would require increasing market share, to increase sales revenue and improve margin
The opportunity for Loyal I.T. Solutions was to develop internal capabilities. The business had a sound platform of product and service delivery but needed to boost their sales and marketing capabilities to reach the revenue and margin goals for the 2018 financial year and to deliver future growth.
Deployment of a Sales and Marketing Specialist to lead the strategic planning process and to work in the business to implement the Roadmap.
A strategic specialist engaged to provide sales and marketing services led a two-step process. The first step was for the specialist to undertake a Discovery Roadmap, the strategic planning process to deliver a strategy and plan for implementation. The second step of the process was for the specialist to support the business to implement the Roadmap and build internal capabilities.
The Discovery Roadmap identified three key areas for the business to focus on to achieve growth objectives. The three areas were:
“It was quite timely that Strategic Specialists Group became known to us because we
were completing our business strategy to take Loyal I.T. Solutions into the next five
years. We had identified that we needed to elevate our sales and marketing capability
and taking on Tony as a part time sales and marketing specialist has proved to be a
good move. Not only have we established a sound marketing and sales plan but more
importantly, we have the firepower to carry out the tactics recommended. The progress
made and results achieved are the proof in the pudding!