Melissa
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Mellisa Gillies

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About

Mellisa is a commercially focused senior executive with extensive experience, across national and multi-national corporations, brands, SMBs, start-ups, not-for-profits and as an owner of a small business. Mellisa has had extensive experience in Australia and across all major markets across APAC, India and the Sub-continent, MENA, South Africa, Europe, Canada, and the Americas. Expertise has been gained through global marketing, communications, digital, and brand leadership to develop a new hotel brand and launch 10 hotels in 7 countries in 6 months. Prior to this, agency leadership for a global premium airline including global P/L and remote teams in 27 countries. In China, agency leadership on Tourism Australia, and global brands Johnson & Johnson, PepsiCo, and Coty, and brand portfolios, as well as establishing a commercial sales and marketing division for a start-up company. Formerly, in Australia for two companies over 20 years leading marketing and commercial divisions to deliver brand, sales, revenue, growth, and profit objectives as well as new market entry through development and delivery of an international strategic growth plan.

Upon return from living and working in Asia, Asia Mellisa established Lantian Consulting to provide executive management, consulting and chief marketing officer service with Asia capabilities, a global perspective, and international experience. Recent work includes leadership and strategic marketing in large corporations, small businesses, and the public sector in a range of industry sectors to drive strategic objectives domestically, regionally and in over one-hundred countries internationally.

Mellisa is MBA qualified, graduate of the Australian Institute of Company Directors (GAIDC), Non-Executive Board Director, Australia China Business Council member, and UNSW Business School Career Mentor to international students.

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Melissa's experience with SMBs

As a current business owner and consultant to SMBs, large corporations, and multi-national organisations in Australia and internationally, Mellisa understands challenges faced by small-to-medium business to achieve success, maintain success, and grow business successful. The importance of having a clearly defined strategy and an implementation plan that aligns resources, operations, brand and marketing with strategy is critical for success no matter the size of the business, age of the business, or whether the business is a start-up, emerging, growth or mature business. Mellisa has worked with businesses to define their business strategy for markets, customers, products, channels, and structure.

 

Expertise

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    SMB OWNER

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    STRATEGY SPECIALIST

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    MARKETING SPECIALIST

COVER-4

The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Consulting
  • Strategy and Business Planning
  • Leadership
  • Business, Operations, and P/L Management
  • Strategic Marketing, Communications, and Brand
  • Functional Marketing, Communications, and Brand
  • Digital, Mobile, Social, Content
  • Governance, and Risk Management

Industry Experience

  • Management Consulting
  • Media, Entertainment
  • Travel, Tourism, Hospitality
  • Consumer Products
  • Manufacturing and Distribution
  • Retail, eCommerce
  • Higher Education

Case Studies

Manufacturing

Building Industry Supplier

High double-digit growth, year-1, sustainable
growth strategy.

Exporting & Distribution

Peloris Global Sourcing

Substantially increased export sales into China during COVID-19    

Consumer Goods

Cosmetics Company

Doubled sales revenue in 1-year and implemented growth plan   

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