Mark Liner

White Space


Mark has over 20 years’ experience specialising in import and export wholesale distribution organisations with turnover between $7 and $50 million. His functional expertise is as a CFO and he works closely with business owners and key stakeholders to improve efficiencies and implement cost savings to increase profit and improve cash flow management. Over the past 5-years, Mark has consulted to over 15 small-to-medium sized businesses in Australia, providing CFO expertise to dramatically improve the financial state of those businesses. Mark has had experience in budgeting and forecasting for international entities in Australia and across Asia-Pacific and mentored teams to improve their financial skills and knowledge.


Mark's experience with SMBs

Mark understands the impact of cash-flow on a small business and how improved systems and efficiencies impact cost savings to increase profit and improve cash flow management. Through consulting to over 15 small-to-medium sized businesses in Australia over the past 5-years Mark has dramatically improved the financial state of those businesses.

More on LinkedIn


  • SFS_CFO-copy-2



The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Consulting
  • Accounting
  • Strategy, Financial
  • Strategy and Business Planning
  • Financial and Management Reporting
  • Business Profitability, KPIs and Efficiencies
  • Cash Flow, Funding and Banking Relationship Management
  • Budget Planning and Forecasting
  • Coaching and Development
  • Governance, and Risk Management
  • Board Advisory

Industry Experience

  • Import, Export and Distribution
  • Professional Services
  • Service Industry Providers
  • Real Estate Services

Case Studies


Building Industry Supplier

High double-digit growth, year-1, sustainable
growth strategy.

Exporting & Distribution

Peloris Global Sourcing

Substantially increased export sales into China during COVID-19    

Consumer Goods

Cosmetics Company

Doubled sales revenue in 1-year and implemented growth plan   

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