Julia Ewert

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Julia has decades of sales and sales leadership experience through work as a sales strategist, renowned for teaching businesses the principles of selling, so they can make more sales. Julia has a knack for teaching sales concepts and implementing sales processes in an easily relatable manner, so businesses quickly see results from initiatives.

Julia’s skills range from implementing fundamental sales practices, upskilling sales teams, negotiating leadership challenges, managing difficult customers, through to how to implement sales processes and sales culture. She has worked with SMBs, start-ups, national and global corporations to boost their sales. A regular contributor to the media, Julia is described as a “breath of fresh air” due to her genuine nature and approach to making selling and negotiation principles simple. Her point of difference is she only teaches skills and techniques 100% personally tried and tested.

Julia is MBA qualified and has over 23 years’ experience in direct sales, retail, FMCG, real estate, property development, telecommunications, and e-Commerce industry sectors.


Julia's experience with SMBs

Julia has consulted to SMBs for over 20 years and understands challenges faced by owners of small and medium businesses. Through client engagements Julia has found many businesses have a lack of clarity on what problem it is that they must solve to increase success for their business. If a business does not have clarity it is unlikely a customer will have clarity needed for their buying decision-making process. Any company who sells a product or service needs to be able to monetise their commodity for their business to thrive. Countless businesses are unable to sell and are unskilled in the technical components of selling and negotiation skills. Julia’s experience and results are geared towards the ‘making sales’ element of business. Implementation of a sales process, managing a sales force, implementing KPIs for salespeople, recruiting the right type of sales people, performance management of sales people, introduction and implementation of a sales culture, helping salespeople and sales teams with appropriate scripting and wording to use in order to convert sales, sales pipeline forecasting, and reporting on results and performance.

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The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Consulting
  • Strategy, Sales
  • Strategy Implementation, Sales
  • Team Management and Performance, Sales
  • Coaching and Development
  • Budgeting, Financial Analysis
  • Organisational Change Management

Industry Experience

  • Management Consulting
  • Retail
  • Finance
  • Telecommunications
  • FMCG
  • Food
  • Agribusiness

Case Studies


Building Industry Supplier

High double-digit growth, year-1, sustainable
growth strategy.

Exporting & Distribution

Peloris Global Sourcing

Substantially increased export sales into China during COVID-19    

Consumer Goods

Cosmetics Company

Doubled sales revenue in 1-year and implemented growth plan   

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