Jo Casey-1

Joanne Casey

White Space


Joanne is a marketing and business development consultant with a love of fresh thinking and big ideas and derives inspiration from people and their stories. She has worked with a diverse range of business owners to help them develop creative, simple, and effective marketing solutions focused on clients and designed to facilitate growth, build client loyalty, and increase return on investment.

Joanne has more than 15 years’ experience in marketing and business development across a variety of industry sectors including professional services, the public sector, and industry associations.


Joanne's experience with SMBs

Joanne is passionate about the role of marketing and business development for the success of small and medium businesses. With today’s many and varied digital options, Joanne has designed and delivered affordable and achievable marketing strategies to SMBs. Experience gained from working with a diverse range of companies means Joanne understands the challenges faced by businesses and how support to design the right combination of time, effort and budget can make a significant difference to the business.

More on LinkedIn


  • cirllcedsd2



The Top 12 Finance Pain Points SMBs Face (2020)

Key Skills

  • Brand and Marketing Strategy
  • Business Development, New Business
  • Marketing and Campaign Management
  • Digital Marketing
  • Media Management
  • CRM Automation and Customer Relationship Management
  • Customer Experience Management
  • Coaching and Development

Industry Experience

  • Consulting
  • Professional Services
  • Public Sector
  • Technology

Case Studies


Building Industry Supplier

High double-digit growth, year-1, sustainable
growth strategy.

Exporting & Distribution

Peloris Global Sourcing

Substantially increased export sales into China during COVID-19    

Consumer Goods

Cosmetics Company

Doubled sales revenue in 1-year and implemented growth plan   

See how we could help you

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