Optimise your technology

Your business is profitable, growing, and ready to move to the next stage, but you don't know where to invest to achieve this evolution. You recognise successful technology integration can add significant value to the business but don't know where to go from here. A top-flight CIO or CTO is unaffordable, and so you continue without a solution.

There is no understanding of technology and the purpose it serves for your business. You are suffering from a lack of clarity about data and about how it is used to drive your business objectives. With no understanding of how a sound information technology strategy can enhance business attractiveness in an exit plan, you face an uncertain future.

Without data management and data integrity, staff choose the wrong methods to drive marketing, sales, and business objectives. You deploy multiple incompatible systems to achieve independent objectives, but these do not align with your the overarching business strategy.

Your sales, finance, marketing and operations teams are all in place, but they are light on technology know-how. Your teams don’t see the bigger picture and the wider benefits to your business. Even if they know that the benefits are there, nobody is willing or able to take on the responsibility.

Your IT specialists are promoted from within the business and expected to perform as leaders without input, mentorship, or necessary skill development. This leads to senior management teams without functional skills or adequate leadership capabilities.

Systems for recording and monitoring KPIs are lacking in your business, while inconsistent data is hindering performance management. Training and development in new technology, systems, software, and IT hardware are not up to scratch, and so your staff lack the proper skills.

You are still following the old ways of doing things, returning to bad habits and unintentional inefficiency that builds over time. These inefficient practices lead to inefficient results, which means your customer data is not secured, and privacy is not guaranteed. If your technology and know-how are not up-to-date, there is no way to scale for the future.

A lack of protection policies and systems is leaving intellectual property vulnerable, and everything from trademarks and patents to compliance and certifications are going unprotected. You lack the internal knowledge to protect your business from cyber-attacks.

It takes hours or even days to get a report out of your current systems. Systems don’t easily communicate with one another, so you keep expensive developers on hand to ensure that changes can be made. This is not sustainable in terms of business expediency or cost and prevents you from ever really forging ahead.

Your marketing and sales systems are unclear and difficult to use. Your customer relationship management (CRM) is either misaligned with the customer journey or ignored altogether. Ineffective data management systems impact the effective conversion of your leads, right from brand awareness through to post-sales customer loyalty.

What risks does your business face? When your risks are unknown and unidentifiable, this leads to problems. You struggle with an unstructured approach to risk identification, with company data, customer data, or financial data that does not protect your business assets over the long term. Your business risks are increased through a potential breach of data regulations.

Small flaws escalate fast within your business. This leads to insurmountable issues, serious problems, and eventually, full-fledged crises.